AI is a Knowledge Tool. But Who Keeps the Knowledge Alive?
Jessica Talisman's KGC 2026 talk is the clearest articulation of why AI strategies fail: organizations invest in data infrastructure and expect reasoning to emerge. She's right. But her solution — build knowledge infrastructure — stops exactly where the hard problem begins: who keeps the knowledge from drifting?
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One Protocol, Multiple Subjects
Ontoref started as a protocol for software project self-knowledge. The same architecture — an ontological DAG for what IS, a reflection DAG for what BECOMES — applies without modification to infrastructure environments, to a body of authored work, and to individuals. The subject changes. The question is identical: what are you, what tensions define you, where are you versus where you intend to be?
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